About Us

Fruit de la Vie

We opened our doors in 2019 to a lot of excitement for a local juice shop in Winnipeg! Our menu has grown over the years and so has our customer base as more people discover us over time and spread the word! We love meeting you all, make sure to stop in to say "Hi!" and try out our menu!

My name is Jeline, the founder of fruit de la vie juice co.

5 Facts About Me:

I love matcha! I travelled all the way to Uji Japan to learn everything about matcha

I can spend all day in the kitchen. I love the art of culinary, love creating and trying new recipes around the world

Passionate about all things wellness and a firm believer that food is medicine

I can be a chatterbox

My absolute favourite FDLV juice would be the Pineapple Glow and the Citrique mixed in with sparkling water and favourite Superfood Smoothie is the Mango Magic

TAP TO READ MORE ABOUT EACH OF OUR TEAM MEMBERS!

MEET OUR TEAM

CRIZA

"Hi, my name is Criza!

I’ve had the pleasure of watching Fruit de la Vie develop as Jeline’s passion project, and witnessed how she transformed her vision into the business that it is today!

My background is Finance and recently transitioned full time as Fruit de la Vie's Chief Operating Officer. If I’m not busy being a workaholic, I’m either with my husband and our fur-babies Mikko and Nana, browsing through real estate, or napping 😅

I honestly LOVE everything we sell at fruit de la vie! If I HAD to choose, my go-to order would have to be the Avocado Toast paired with Pineapple Glow juice 🤤

DIANA

ALIYAH

LIV

Hi, I'm Liv! I've been a part of the FDLV team since summer of 2023 and it's been a delightful journey so far. When I'm not at work, you'll find me in my final year at The University of Winnipeg pursuing a degree in Criminal Justice.

Working at Fruit de la Vie has opened my eyes to the impact wellness products can have on one's life. Beyond the store's offerings, I prioritize my well-being by taking walks with my dog, engaging in pilates sessions, watching sports and dedicating time to focus on my mental health.

Now, when it comes to choosing my favourite item at fruit de la vie, the Maca Me Sexy Smoothie steals the spotlight. However, a close second in my book is the Strawberry Dream Smoothie and lastly, our Matcha Lattè with vanilla soy!

LAYNE

JESSA

Coming soon

AVANY

VICTORIA

GABE

Hey, my name is Gabriel, but most people call me Gabe! I've thankfully been a part of the Fruit de la Vie team since early Fall 2025. Aside from working the juice press, you'll also see me dancing for Folklorama with a group called Magdaragat performing for the Pearl of the Orient.

Fruit de la vie has really inspired me to try products that are not only better for your health, but also taste amazing at the same time. As well as eating and drinking healthy, I also participate in a variety of sports such as Football and Track to keep my health in top shape.

Now to my personal favourites. I personally love to have a Paradis Smoothie Bowl topped with granola, strawberry, blueberry and a small drizzle of honey. As well as the Strawberry Iced Matcha for its sweet strawberry taste and of course, finally, a nice warm Avocado Toast.

About Cold-Pressed Juice

The process of making cold-pressed juice is by extracting the natural juices from raw fruits and vegetables using a commercial grade hydraulic press. Pressing prevents oxidization and helps retain the nutrient-dense enzymes and phytonutrients in the juice. During thejuice process no heat is applied making it truly raw.

Our juices are untreated, chemical free, and unpasteurized to maximize health benefits.  Cold-pressing provides five times more nutrients than ones that are pasteurized.

We specialize in a variety of juice cleanses that is designed to helpyour body flush out toxins leaving you feeling rejuvenated, re-energized and detoxified! 

About our Core Values

  • QUALITY & TASTE

    Fruit de la vie juice co. sets high standards by using fresh & organic ingredients, including sourcing local produce from Manitoba farms whenever possible. Juices are cold-pressed keeping all the live enzymes, essential vitamins and minerals in order to nourish our bodies. Our juice blends are well balanced making every sip deliciously enjoyable

  • CONVENIENCE

    We understand that life can be very busy and it’s our mission to have nutritious juices, plant-based whole foods, superfood smoothies and ready to go snacks available daily at your convenience. To make things even easier, our customers can pre-order online and we will deliver straight to their door!

  • AWARENESS

    We’re an advocate about eating nutrient dense plant-based whole foods for optimal health and how eating intuitively can be beneficial for our health. Reduce, reuse, recycle - we stand behind and promote minimal waste by bottling in glass and compostable packaging. We create the awareness and encourage our community to do the same
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